Patheom
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Done for you. Filmed in person.

Videos, websites, and ads that bring customers in.

Patheom is a marketing studio for owner-run businesses that sell on trust, like remodelers and dentists. We film short videos in person, build and run your website, and manage your Meta ads. One team, one plan, one monthly report.

Book a call See it work

Our founders' content has reached millions of views for local businesses.

Based in Buffalo Grove. Working with owner-run businesses across Chicagoland and the North Shore.

  • Scripts we film · Remodeling and Design-Build

    Follow this kitchen from demo day to the reveal

  • Scripts we film · Pools and Outdoor Living

    Why I walk your whole yard before drawing a pool

  • Scripts we film · HVAC, Plumbing, and Electrical

    Why two quotes on the same AC can look nothing alike

  • Scripts we film · Plastic Surgeons

    What I tell patients who bring me a celebrity's photo

  • Scripts we film · Cosmetic and Implant Dentists

    Veneers or bonding? How I decide for my own patients

  • Scripts we film · Orthodontists

    Why I tell some parents to wait before starting braces

  • Scripts we film · Cosmetic Dermatologists

    The skincare myth I correct in almost every consult

  • Scripts we film · Med Spas

    What I tell every first-time lip filler patient before we start

  • Scripts we film · Fine Jewelers

    What happens between the first sketch and your finished ring

  • Scripts we film · Remodeling and Design-Build

    Why moving your sink changes the whole kitchen budget

  • Scripts we film · Pools and Outdoor Living

    The steel you'll never see after gunite day

  • Scripts we film · HVAC, Plumbing, and Electrical

    Tank or tankless? What I'd put in my own house

  • Scripts we film · Plastic Surgeons

    What the first week after a rhinoplasty really looks like

  • Scripts we film · Cosmetic and Implant Dentists

    What happens to your real teeth under veneers

  • Scripts we film · Orthodontists

    When clear aligners work for a teen, and when braces do better

  • Scripts we film · Cosmetic Dermatologists

    What a laser treatment actually feels like, start to finish

  • Scripts we film · Med Spas

    Why your tox wore off sooner than you expected

  • Scripts we film · Fine Jewelers

    How to shop for an engagement ring when you know nothing about rings

  • Scripts we film · Remodeling and Design-Build

    Thinking about a coach house? What I check out back first

  • Scripts we film · Pools and Outdoor Living

    Pool or outdoor kitchen first? How I'd phase a backyard

  • Scripts we film · HVAC, Plumbing, and Electrical

    Before you buy an EV charger, let me see your panel

  • Scripts we film · Plastic Surgeons

    Lost a lot of weight? What I check before body contouring

  • Scripts we film · Cosmetic and Implant Dentists

    What I tell patients who are done with their dentures

  • Scripts we film · Orthodontists

    What changes at each visit, from the day braces go on to the day they come off

  • Scripts we film · Cosmetic Dermatologists

    Why your melasma keeps coming back every summer

  • Scripts we film · Med Spas

    The treatments I say no to, even when a patient asks

  • Scripts we film · Fine Jewelers

    What we can make from the ring your grandmother left you

Services

Three services. One team behind all of them.

Use one, or run them together. Price and scope are set on a 15-minute call and sent in writing.

  • 01

    Filmed in person

    Short-form video

    Scripted, filmed at your business, edited, and posted for you.

    • Scripts written around what customers ask
    • One or two filming days a month
    • Posted to Instagram, TikTok, and Facebook
    • You approve every video first
    How video works
  • 02

    Design, build, manage

    Websites

    Your site should turn visits into calls. We build it to do that.

    • Designed around how your customers buy
    • Call, text, and booking on every page
    • A built-in assistant that answers 24/7
    • Hosted, updated, and fixed every month
    See websites
  • 03

    Facebook and Instagram

    Meta ads

    Ads aimed at qualified leads, not cheap clicks.

    • Creative cut from the same filming day
    • Targeted to the areas you serve
    • Lead forms that ask your questions
    • Ad spend paid to Meta, separate from our fee
    See Meta ads

Industries we work with

Built for local businesses that sell on trust.

Remodelers, pool builders, and home service companies. Plastic surgeons, cosmetic and implant dentists, orthodontists, and cosmetic dermatologists. Med spas and fine jewelers.

Home and build

Medical and aesthetics

Luxury retail

Also for established studios and shops: SalonsTattoo StudiosBoutique FitnessWraps, PPF, and Detailing

See it work

Don't take our word for it. Watch it work.

Live demos of what we build. The business in them is an example, not a client.

DemoWebsites

Same business. Two homepages.

Drag the handle. On the left, a typical local homepage. On the right, the same business rebuilt the way we build.

  1. 1

    The phone is one tap away. Before, the number hid in the footer. Now a call button sits at the top of every page.

  2. 2

    The headline says what and where. A visitor knows in two seconds if you serve them. Search engines read the same line.

  3. 3

    Real work leads the page. Project photos replace the stock slider. Seeing the work is what earns the call.

See websites
BeforeAfter

DemoWebsites: built-in assistant

What your new website does at 9 PM.

A homeowner messages the site after hours. The built-in assistant answers, asks one qualifying question, and offers two call times.

See what is built into every site

DemoShort-form video

One filming day. A month of posts.

A sample shot list for a remodeler. We write every hook before we arrive, then film them all in one day.

The shot list

  1. 01Why two kitchen quotes look nothing alike
  2. 02Demo day in fifteen seconds
  3. 03The detail nobody sees but everyone feels
  4. 04Before and after, same angle

That one day becomes

  • 12 to 30 short videos
  • Ad creatives for Meta
  • Clips and photos for your website
How video works

DemoMeta ads

From one shoot to a booked call.

How a lead moves through the ads we build. Every step screens for fit before your team picks up the phone.

See Meta ads
  1. 01

    One filming day

    Real footage of your crew and your work.

  2. 02

    Ad creatives

    Cut into hooks and formats for Facebook and Instagram.

  3. 03

    Qualified lead form

    Three questions: the project, the area, the timeline.

  4. 04

    Booked call

    A fit lead picks a time on your calendar.

Track record

Millions of views

On content our founders made for local businesses.

Viral, more than once

Bean Bar Cafe on the North Shore went viral multiple times with Patheom.

How it works

Call. Film. Launch.

  1. 1

    A 15-minute call.

    We look at your page, site, and ads before we get on. Price and scope come in writing after. If it is not a fit, we say so.

  2. 2

    Filming day, week one.

    We show up with the scripts written. Website and ad work starts the same week.

  3. 3

    Launch, then improve.

    First posts go up within 3 days of filming. Every month, your numbers pick what changes.

Google reviews

The team already has a record.

5.0average on Google

These are Google reviews of the agency our founders ran before Patheom. Patheom is new. The people are not. Rating checked September 11, 2026.

  • They are helping me right now with my personal brand and to increase awareness across multiple platforms. They are very analytical as well and are constantly reviewing data to make sure we are doing the right things for max exposure. Highly recommend!

  • They're incredibly flexible and will go where you need them to on the days you need them to. If you need someone for your social media, don't hesitate to call them.

  • Amazing company! Very easy to work with. They will go to all events you have and record every detail.

  • We used them for social media and could not believe how professional and honest they were. I would highly recommend!!!!!

Video plans

Two ways to run your video.

Price and scope are set on the 15-minute call and sent in writing before we start.

Signature

Video and ads

For businesses ready to grow, with ads and a front desk if you book by message.

Strategy, two filming days, ads, and weekly numbers. The full plan.

  • Two filming days a month
  • 24 to 30 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • One named offer, with ads on your budget
  • Weekly report with what booked
  • Monthly strategy call with Giancarlo
  • Edits and caption changes back within 24 hours, Monday to Friday
  • Comments and DMs answered
  • A 24/7 front desk that books, if you book by message
Book the 15-minute call What's in Signature

Social

Video only

For businesses that need to show up every week.

The content engine. One filming day, a month of videos.

  • One filming day a month
  • 12 to 15 videos, scripted and edited
  • Posted to Instagram, TikTok, and Facebook
  • Monthly report
  • Comments and DMs answered in business hours
Book the 15-minute call What's in Social

How it starts.

  • A 15-minute call. We look at your page before we get on.
  • Price and scope in writing before anything is filmed.
  • Day one is your first filming day. First posts go up within 3 days.
  • You approve every video before it posts.
  • If we run ads, you pay the ad platform for the spend, separate from our fee.
  • A report every month. Your numbers pick what we film next.

Add-ons

  • Website design, build, and monthly management.
  • Meta ads on Social.
  • Extra filming day.
  • TikTok Shop and influencer seeding, for product lines.
  • Multi-location.

Scoped on the call.

Websites Meta ads

FAQ

Straight answers.

What services does Patheom offer?

Three: short-form video filmed in person, websites we design, build, and manage, and Meta ads. Use one, or run all three together.

What do I have to do?

A 15-minute call and one hour on camera a month.

How much does it cost?

It depends on the scope. We set the price on the 15-minute call and send it to you in writing.

When do I know the price?

Before anything is filmed. Scope and price come in writing after the call, and nothing starts until you say yes.

How much does a website cost for a contractor in Chicago?

It depends on scope, so we quote it after a 15-minute call and send the price in writing. Page count, copy, and booking or quote tools drive the build. Monthly management covers hosting, updates, and fixes.

Do you run Facebook and Instagram ads?

Yes. We manage Meta ads with creative cut from your filming day. We aim for qualified leads, not cheap clicks.

Is my business a fit?

We work with established, owner-run local businesses across Chicagoland, where one new customer is worth real money. The form and the 15-minute call tell us both if it fits.

Do you have proof?

Our founders have taken local businesses to millions of views. We'll show you the screenshots on the call.

What if I hate being on camera?

You're answering questions your customers already ask. We write them. You say them your way. 90 seconds each.

Who approves the videos?

You do. Nothing posts you haven't seen.

What if a video flops?

If a video sits under your account's 30-day average views after 48 hours, we re-cut it. We post it again, free, once per video. We measure on the platform it posted to.

What happens after the first month?

You get a report. We look at what moved, what didn't, and what to film next. Everything we built for you stays yours.

Do I need the 24/7 front desk?

No. It's for businesses that book by message. Content and ads work without it.

Who runs Patheom?

Four founders run Patheom. Giancarlo Guccione takes the calls, answers the phone listed here, and runs the monthly strategy call on Signature.

Where do you work?

Chicagoland and the North Shore. We film in person, at your business.

Tell us about your business.

We'll text you within one business day. If it looks like a fit, you can pick a call time right after sending.

Text 847-471-6733Call

By sending this, you agree Patheom may call, text, or email you about your request and our services. Message and data rates may apply. Message frequency varies. Reply STOP to opt out, HELP for help. Consent is not required to work with us. How we handle your information.

Next step

Fifteen minutes on the phone. You decide after.

Book the 15-minute call Or text us

Price and scope come in writing before we start. We film in person across Chicagoland and the North Shore.

Text usBook a call